Coming soon
AI · Insurance2025Aziz — an AI assistant for an insurance super-app
Gave Tawuniya’s chatbot a name, a face and a reason to open it, in one week.
3M+downloads Aziz was built to re-engage
Case study coming soon
For hiring managers
A senior product designer who finds the real problem — then ships the fix.
Research-led and end to end — from field visits to shipped UI. I’ve designed delivery, insurance and retail products used across Saudi Arabia, at Mrsool, Tawuniya and Rewaa.
- 90%order success on Mrsool for Business
- 0 → 130merchants in the first month · Rewaa
- ~SAR 35Kadded in add-on sales in one quarter · Rewaa
Teams I’ve designed products for
Selected work
From the real problem to the shipped fix.
Deep dives into the problem, the research, and what shipped.
AI · Fintech2026One AI assistant, one accountant, no confusion
Merchants thought their accountant could read the AI chat. I designed how Musaed logs invoices from a photo, when it must ask, and where a human takes over.
0 → 130merchants in the first month
Read case →
Delivery2024A safer order-accept flow for couriers
Couriers took orders they couldn’t deliver, so I redesigned how they accept them.
−4%order cancellations
Read case →
AI · Insurance2025Why hire me
The short version, in numbers.
Measured in outcomes, not deliverables.
Revenue
SAR 262M
Quarterly revenue impact I contributed to by redesigning 2+ critical sales flows and setting scalable design patterns.
Mrsool for Business
90%
Order success, driving the business as it secured multi-million SAR funding.
Leadership
4→13
Designers. Scaled design teams and built design functions.
Experience
11 yrs
In design, from brand identities to end-to-end products.
Research
Company-wide
The UX research function I led at Tawuniya, with studies for every line of business.
Approach
How I’ll work with your team.
Six habits that come with me to every team.
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Qualitative and quantitative research together: field visits, interviews and usability tests to find the why, then funnels, A/B tests, surveys and heatmaps to size it.
How I did it at Mrsool → -
Flows to high-fidelity UI, designed to survive engineering — not just to present well.
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Reusable components and quality gates that keep design and engineering aligned as you scale.
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Competency frameworks, development plans and hands-on mentoring for designers moving up a level.
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Designed right-to-left from the start, not translated at the end.
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I use AI to synthesize research, explore more directions and prototype in code, so ideas get in front of real users much sooner — and the time saved goes into thinking.
“Find the real problem before anyone draws the first screen.”
Community
Beyond the product, I fix the process.
Tools, talks and mentoring that came out of my own workflow — now used by designers well beyond my team.
Figma plugin1K users
Color Bridge
ProblemBuilding an accessible palette meant guessing colors, then checking contrast by hand, one pair at a time.
FixAccessible color scales generated on real contrast math — APCA + OKLCH.
Get the pluginFigma + NotionFree
Usability Testing Kit
ProblemEvery usability study started from a blank page, so planning took longer than testing.
FixA full framework to plan, run and summarize usability sessions — ready to reuse.
Get it freeResearch template56 sales
Domain & Feature Context Brief
ProblemStarting in an unfamiliar domain meant weeks of catching up before a kickoff could ask the right questions.
FixA complete brief in hours: user workarounds, a workflow map, three-layer competitive analysis, opportunities and an interview plan — for Designers or PMs.
Get the brief1:1 mentorship100% rebook
Product Design Mentorship
ProblemDesigners stuck between levels rarely know what “next level” actually requires in their role.
FixA focused session on research, storytelling and portfolio, with a clear roadmap to the next level. 10+ sessions so far, and every designer booked a second.
Book a session
Live session · Dec 2025Talk · Zomra30+ live
How to use the Usability Testing Kit: what, how and why
A free webinar for designers on running usability tests that change product decisions, walking through the kit step by step with the problems I hit in real projects.
Get the kit“Practical and genuinely applicable, not theory from a book. Everything was built on real experience he went through himself.”
“An advanced session. Thank you, Mahmoud, for content that’s practical and ready to apply.”
“I was looking for someone who actually runs usability tests in real life, to learn from their experience. A session full of what matters.”
“The session was more than useful. Thank you, Mahmoud.”
Testimonials
What managers, peers and mentees say.
In their words, from LinkedIn recommendations.
Next step
Let’s talk about the role.
Send me the job description or book an intro call. I’ll come prepared with questions about your team and your product.